How Can Businesses Manage Sourcing, Strategically?

Anyone that’s made a purchase, even for personal use, understands customer experience. We are all customers – and on the whole, we have specific standards and expectations that brands must meet in order for our customer experience to be satisfactory. These standards include:

24/7 access
Proactive communication
Integrated channels
Consistent brand experience

In the past businesses have reacted to surges in demand and changes to customer expectations by investing in one-off solutions: separate communication solutions that answer a need (say, for SMS/text messaging) but which are difficult to integrate to other solutions across channels.

Integrating across disparate channels is a headache – an expensive one, too! To move forward and provide an exceptional customer experience, organizations must look to strategy and transformation.

Learn more about different considerations for transforming the customer experience. Get the video of ACLIVITI CEO Ryan Young discussing the changing landscape of customer communications, and how strategic improvements can yield real business results for you.