See Call Center Resources Not the Call Center Cost
Across industries, the focus has always been on call center cost. To connect with the customer, you must change this approach. Call centers are a source of valuable data and insights. It is critical to frame call center costs as an investment into your customer experience strategy.
To do this, companies must:
- Tie call center or contact center data to operational outcomes and revenue
- Take an outcome-based approach to contact center modernization projects
- Utilize omnichannel engagement to promote the ‘true voice’ of the customer
Learn how in this Procurement Foundry AMA featuring Mike Cadieux, CEO and Founder of Procurement Foundry, and Tom Luther, ACLIVITI’s Client Director.
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