Address your CTO’s pain points and challenges directly, and turn them into internal champions for your digital transformation project.
Digital transformation is a critical strategy for businesses across different industries: helping them to develop a competitive advantage and leverage the power of new tools and solutions that will see them into a successful future.
However, getting your CTO to champion a digital transformation project – for example, contact center modernization – can be tricky. But framing the business case for transformation with CTO concerns in mind is a great way to build alignment for project goals, and gain the CTO support needed for digital project success.
CTO Concerns with Digital Transformation Projects
1. Disruption
One of the basic functions of IT is keeping the lights on at a company: ensuring that the day-to-day requirements are met, that communications, systems and processes all work as needed to complete tasks. If your call center goes down and customers can’t reach the business, it could result in loss of revenue, sales, customer loyalty, and employee turnover. This has resulted in hesitation to completely change out legacy systems – because of the perception that a large-scale changeover means that business operations will be disrupted.
2. Future flexibility
A CTO doesn’t want to invest in a specific solution that meets current requirements but is not flexible enough to accommodate future needs.
To demonstrate your understanding of these concerns, present the CTO with a business case that shows an ideal future state. It is also important to show the flexibility of the proposed solution, knowing that business requirements and objectives may change in the future.
A good strategy is to add a Vendor / R&D roadmap to demonstrate that you have a strategy to move from the current state to the ideal future state. Including forward-thinking details is important – and showing that you have access to backup resources and support, like those offered by ACLIVITI, can increase your CFO’s comfort level as well.
3. Data analytics
A legacy system, especially one for customer contact, is often cobbled together across different channels that are difficult to integrate. This means that your business is missing out on the opportunity to harness actionable insights from customer interactions.
Show your CTO how a digital transformation project will standardize and centralize data across different communication channels, and you will show them a clear path to demonstrable value and ROI.
CTO PERSONAS
- Digital business leader
- IT Innovator
- Business Enabler
- COO of IT
Ensuring that the specific needs of key stakeholders will be met by a transformation project, and articulating that clearly, will help your project the support it needs for successful execution.
ACLIVITI has guided many organizations through CCaaS technology modernizations, using a proven methodology to ensure optimization and technology value realization.
Accelerate adoption, build alignment, and optimize strategies with ACLIVITI. Contact us to learn more! You may also be interested in our eBook